It would be several years later before I came across Arbor but when I first laid eyes on their wooden finished snowboards the first thing that popped into my head was first "Whoa" and secondly "Probably out of the West Coast of the US." For a salesperson it must be such an easy sell. As soon as you have an Arbor board in your hands you just don't want to hand it back, in fact you almost just want to put it on the wall and not ride the thing at all. Daft I know and for sure the boards belong on the mountain where not only to they turn heads in the lift queue perform as prescribed on the mountain.
Arbor for me are a proper roots snowboarding company (ok Skate & Clothing as well.) Deep at the core of their company is an ethos of rider owned, rider run. A collaboration of artist, design and product that blur the lines between company and customer as once you own an Arbor board you become part of the collective. All that sitting beside the idea of putting something back. All those Skate & Snowboards come from somewhere and Arbor is part of a re forestation program in Hawaii, re growing the Koa tree in the Highlands. This in itself is not a short term project, you can't grow a tree in a couple of years, more of a life long (and beyond) commitment, a legacy that can be passed from one generation to the next of putting back the materials we take out.
Arbor's main connection point with its collective and customers is through its website and social media where there is a plethora of content to while the way an afternoon watching product videos, artists at work generating content or just what seems the endless rider short films. All designed to help invigorate the soul so you can get out there and carve your own lines.
Note to Arbor....... Yes I'm available, ready, willing and able for product testing ;-)